Through advertisements and sponsorship, the gambling industry is linked with football games inextricably.
Have you noticed that when a football match is on television, several advertisements on gambling and betting appear on the screen? Or you may have found that the pitch sides are full of ads and hoardings on gambling. According to the BBC, it has been found that betting firms are spending huge sums of money on giving ads during football matches. Recently a reliable gambling firm spent £150m on these ads in 2016, where the single advert for Premiership football was estimated to cost £35,000. They took this attempt to attract potential customers towards thor betting sites who love betting on football matches.
Now the question arises, why are the companies investing so much money in football games only? Football is the most popular game which is played all over the world. Everyone adores the game, and with some simple understanding about this game, they can wager huge amounts for betting purposes. Let see how bookmakers gain huge traffics through ads and other sponsorships of the football matches-
Sponsorship of the Football Matches by Reputable Gambling Companies
The gambling industry is in a rush to sponsor some of the football events to gain more customers at their doorsteps. Many small tournaments are conducted between reputable clubs, like Liverpool or Manchester United in many countries. Various clubs sponsor them, and as a result, many football lovers come to the stadium to enjoy the match. If they cannot sponsor the entire game, one of the companies provided the T-shirts or the balls, shoes, or other elements needed during the gameplay. T-shirts come with different ads displayed in the back of the players.
Advertising the Online Gambling Sites on Televisions
When you are watching a football tournament, many ads come in between the gameplay and disturbed. But many of the bettors love those ads because the online football betting sites provide these ads to notify about the latest bonuses, odds of the next football match. The advertisements start before the football matches begin as well. To provide information to the players about the odds set by those companies to make you gain massive returns from the betting aspects. Gambling firms continue this to manifest their presence online. They bestow advertisements hugely on social media platforms and radio, where it is often challenging to restrict exposure to children.
Many companies even ask players like Messi or Ronaldo to give ads on their betting sites on television. They create those ads and display them on television so that the audiences view them and come to their doorsteps to have the game of fun betting on football matches.
They took the help of other subtle ways to promote their online football betting sites by asking the players to say a few words about their experience of betting from their sites. These help them to gain attentiveness from probable consumers. They gain the ability to sustain their presence in the online gambling market by providing the best odds and displaying them through advertisements and bespoke deals.